Demistify: Charing Cross Hospital Art Collection as Perfume
Perfume, Hospitals and Healing
The sense of smell is one of our most developed yet least understood sense and is known to be beneficial to the health of those with dementia and brain injuries.
Charing Cross hospital has specialist stroke and neuro-rehabilitation units as well as elderly care wards.
In partnership with the Imperial Health Charity, we turned the hospital art collection into perfumes. This provided an inclusive and unusual way to enjoy the amazing art collection at Charing Cross.
Demistify looks to use the sense of smell to demystify memory, showing how important smelling is to our everyday experiences.
Jo Bruton “Landing Girls” wallpaper - Vintage floral scent inspired by popular perfumes of 1950s
John Piper Stained Glass window - Fresh Aquatic notes with a hint of incense, evoking smells of a chapel
Simpson and Son’s Tiles for original Charing Cross Hospital - Apple and fruity notes, fresh cut glass, wood
David Mach “Visit London” - Tobacco, Leather, Rubber, Vanilla
Perfumery and Branding- Sophia Luu
Event Facilitiation - Mathilda Della Torre
Generously supported by the Imperial Health Charity